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Aesthetic treatments, once largely associated with women, are becoming increasingly popular among men. In recent years, more men are turning to dermal fillers, anti-wrinkle injections, and skin boosters to enhance their appearance. We have seen a shift in patients from 2017 where the treatments were all targeted towards females to now in 2024, males making up for half the appointments. Whether it's for career advancement, dating, or simply wanting to look as youthful as they feel, men are embracing these procedures as a way to boost their self-confidence and fight the signs of aging. Men are increasingly undergoing veneers, braces, composite bonding, teeth whitneing, prp and hair transplants to look their best. The rise of social media, apps and filters has lead people to become a lot more consicous of their appearance. People judge and value others based on physical appearance.
Why are men opting for these procedures?
1. Changing Perceptions of Male Beauty
In today’s world, the emphasis on appearance is no longer restricted to women. Men are under more pressure to look youthful, energised, and sharp, especially in competitive industries like finance, tech, and entertainment. The concept of "looking good, feeling good" is now a gender-neutral phenomenon, and this has contributed to the rise in male clients seeking treatments traditionally associated with women.
2. Anti-Wrinkle Injections and Fillers: Not Just for Women Anymore
Men are increasingly realising that anti-wrinkle injections and fillers can give them a natural, refreshed look without appearing "overdone." Anti-wrinkle injections help reduce wrinkles around the forehead, eyes, and mouth—common concerns for men over 30. Meanwhile, fillers are perfect for addressing loss of volume in the cheeks, jawline definition, and even reducing under-eye bags.
Did you know?According to the American Society of Plastic Surgeons, the number of men receiving anti-wrinkle injections and filler injections has increased by over 300% in the last decade.
3. Benefits for the Modern Man
While men’s reasons for seeking aesthetic treatments vary, the most common motivations include:
Career Confidence: In industries where youth is valued, looking fresh can give professionals an edge.
Social Media Influence: The rise of Instagram and TikTok has encouraged men to become more image-conscious.
Dating & social events: Men feel more confident to socialise when they feel they are looking their best.
Minimally Invasive: Many men prefer procedures that offer subtle enhancements without surgery or downtime.
4. The “Brotox” Trend (Anti-Wrinkle Injections for Men)
Nicknamed “Brotox,” anti-wrinkle injections for men have become a massive trend. Unlike women who may seek a smooth, soft appearance, men tend to want a more rugged, natural look—think fewer wrinkles, but without losing their masculine features.
5. Skin Boosters for Men
Men are also turning to skin boosters, like hyaluronic acid injections, for improved hydration and skin texture. These treatments help address dullness and rough skin, leaving men with a brighter complexion that looks healthy, not overdone.
6. How Men Are Changing the Aesthetics Market
The rise of men in the aesthetics world is reshaping the market. Clinics are increasingly catering to male clients by creating tailored procedures and marketing that speaks directly to their needs. From jawline enhancement to subtle lip fillers, men are becoming more comfortable with the idea of improving their looks in subtle, natural ways.
7. Real Men, Real Results: Client Success Stories
At our clinic, we’ve seen a noticeable increase in male clientele over the years. Some come in for small tweaks, while others have embraced the full spectrum of treatments. Here’s what some of our clients have to say:
“I was always skeptical about fillers, but the subtle enhancement to my jawline has made me feel more confident in my appearance. No one notices that I’ve had anything done, but they all say I look better!” – John, 42
“I spend a lot of time on Zoom, and I noticed how tired I looked. Anti-wrinkle injections helped soften my crow's feet and forehead wrinkles without making me look different. I still feel like myself, just less tired.” – Michael, 38
Conclusion:
As men continue to embrace aesthetics, it’s clear that anti-wrinkle injections, fillers, and skin boosters aren’t just for women. At Tiara Clinics, we understand the unique needs of male clients and provide customized treatments to help men look and feel their best. Whether it’s enhancing a jawline, smoothing out wrinkles, or boosting skin hydration, our approach is subtle, natural, and effective.
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